TD CanadaTrust is Canada's most valuable brand. They have a lot of products and a wide range of customers. Cossette created over 600 email campaigns a year.

As the Creative Director at Cossette, I oversaw the work of Writers and Art Directors on TD digital communications. I ensured that the Writers adhered to the human tone of voice, clarity and messaging and that the Art Directors had clear and thoughtful layouts, typographic choices and quality image and illustration selections. I was also hands-on, as the Art Director on these and several other campaigns.

 

 

Various Writers