This fun series of emails takes the consumer through their onboarding journey. These customers are either new to TD or new to a product. We wanted them to get excited about making the right choice with TD and to see TD as a helpful partner.  

 

Our client was extremely happy with the outcome and thanked us for a “strong partnership and desire to deliver the best work”. The brand team is using this creative to train the internal team as a “perfect example of tone and imagery”. 

 

 

Writer: Valentine Ho