Sensodyne wanted to target audiences by lifestyle and keyword search for their YouTube ads. Seven key lifestyle moments were identified as being relevant to our audience. Each moment contained an additional layer of common triggers for sensitivity sufferers. When taking each moment and trigger combo into account, 31 six second videos were needed. To make things just a bit more challenging, we had just three weeks to complete the project. Stock footage was used to keep budgets and timelines in check.

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Writer: Paul Galbraith