How do we get health-conscious millennials to think about their teeth? By showing them that Pronamel Mineral Boost is the new “must have” product to add to their self-care routine, along with their skincare, fitness and nutrition products of choice.

​

We used wellness influencer Hannah Bronfman to inject Pronamel into the wellness conversation with #BoostUpYourRoutine. In a series of 3 videos, Hannah and Pronamel explore a variety of wellness and oral health topics in fun and unexpected ways – all leading back to Pronamel Mineral Boost.

​

Writer: Paul Galbraith