Every year, Nissan has a service contest to win a car. To celebrate Canada’s big birthday, we thought we’d up the ante. We proposed giving away a new model that was more affordable than the previous year’s, plus $5,000 cash. We positioned the extra money as a way to take your new car on a cross-Canada road trip. The client loved the idea so much, they upped the budget to include higher retail-value vehicles as well.

 

Multiple tactics were used in print, digital and retail channels.

​

 

Writer: Karin Elz