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One big Familj

IKEA Family is IKEA's loyalty program. As part of our CRM program, we were tasked with weekly emails, a microsite for members, creating exclusive member events and a digital acquisition campaign.


I was heavily involved with both creating assets and the oversight and mentorship of junior members creating assets. As the IKEA brand lead, I made sure all tactics were of the highest quality before being released to client.

Various Writers

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