Give better, get better.

The holidays can be a time for bombarding consumers with a glut of the latest toys and gadgets. We needed to break through the clutter with gifts people can feel good about. We used powerful images of real SickKids patients. We wanted to remind people of the brave children that stay at the hospital over the holidays, and encouraged them to donate a gift with meaning.    

 

Writer: Alene Shahnazarian

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